CONTENT CREATION AND COPYWRITING
The right content speaks for your brand and gives it the face it deserves.
Learn to use words to create a unique identity for your brand and business
• It is important to start on the note that copywriting is content, but content isn’t necessarily copywriting. Where content writing is informative and creative and meant to be shared, copywriting is direct and focused on a sales-generating end-game. Your content must be valuable, informative and expressive to produce good results. In the scheme of this course, we would be covering the below in .- Content Framework- Content Fundamentals- Content Segmentation- Content Calendar- Content Process & Goals- Copywriting and storytelling- Optimization- Favorite Tools & Services- Campaign Walkthrough.