CONTENT CREATION AND COPYWRITING

Description

• It is important to start on the note that copywriting is content, but content isn’t necessarily copywriting. Where content writing is informative and creative and meant to be shared, copywriting is direct and focused on a sales-generating end-game. Your content must be valuable, informative and expressive to produce good results. In the scheme of this course, we would be covering the below in .- Content Framework- Content Fundamentals- Content Segmentation- Content Calendar- Content Process & Goals- Copywriting and storytelling- Optimization- Favorite Tools & Services- Campaign Walkthrough.

This is a beginner to an intermediate entry-level course that will help participants to learn what content creation creation, content marketing and copy writing is. Participants will also learn how to earn profitably with these skills.